THE ART OF PACKAGING
6/20

5Food product packaging食品包装新鮮な“食の喜び”と色・デザインで“食の楽しさ”を刺激し、おいしさを安心のカタチで包みます。食品の加工技術や保存技術の進歩によって、食品そのものの品質は高いレベルで差がなく、消費者マインドを動かすのはパッケージの色・デザイン・カタチが大きく占めています。私たちは、販売促進を図るうえでパッケージングの役割がいかに大きいかを誰よりもよく知っています。そして、常に消費者の心に訴えるオリジナルな包装プランを提案し、多種多様な食品のパッケージを通じて、豊かな“食文化”を創造しています。We revive the “fun” in food with colour and design, and we reassure the “joy” of fresh food with safe and advanced packaging.With rapid advancements in food processing and preserving techniques across compet-ing brands, the quality is now at a high standard and has become difficult for the con-sumer to differentiate on the product alone. That is where the packaging and its colour, design and aesthetic comes in to appeal to consumers.We are very aware of how packaging can play a vital role for product sales growth. Therefore, we continuously produce varieties of food packaging that promote a rich “food culture” with unique and eye catching designs that attract consumers.

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